Press Release: Lakmé 9to5 Super Sunscreen

Mumbai, March 2014: Lakmé, India’s iconic beauty brand, has introduced the new Lakmé 9to5 Super Sunscreen with SPF 50 to give you the right 9 to 5 look. Its sheer lightweight formula gets absorbed so easily that it can be worn alone, over a moisturizer or under your Lakmé 9to5 make-up. Lakmé is known to innovate continuously and add new products to its repertoire across cosmetics, salon services and skin care and the Lakmé 9to5 Super Sunscreen is yet another addition to this list. If you are looking for that gorgeous finish along with sun protection, then the Super Sunscreen is just what you need as it also serves as a makeup base.

Lakmé 9to5 Super Sunscreen is apt for women with very little or no time to layer their skin with multiple products. What makes this new Sunscreen from Lakmé “super” is the fact that it feels great on your skin and does not leave a white patchy appearance. For the first time, a sunscreen by India’s no 1 brand, Lakmé, is giving you dual benefits.

The Lakmé 9to5 Super Sunscreen contains broad spectrum SPF 50 which gives your skin optimum protection against harmful UVA and UVB rays. It does not feel patchy on your skin and glides evenly to cover maximum part of your skin. It not only leaves skin smooth and prepped for foundation, but also evens skin tone, so your skin looks smooth and refined. Even if you use the Lakmé 9to5 Super Sunscreen under make up it will not let your make up look caked owing to its weightless formula. 

Not all sunscreens are created equal. The best sunscreen for your needs depends entirely on your skin tone and whether your skin generally is dry, oily, or neither. The new Lakmé 9to5 Super Sunscreen comes in two variants: 

• Lakmé 9to5 Hydrating Super Sunscreen for normal to dry skin 
• Lakmé 9to5 Mattifying Super Sunscreen for oily skin

Lakmé 9to5 Hydrating Super Sunscreen is a newly launched sunscreen designed to hydrate and nourish your skin while protecting it from sun damage. It contains Vitamin B3 and Provitamin C that helps in skin lightening, spot lightening and contains skin even toning benefits. Its broad spectrum SPF 50 PA+++ prevents tanning and sunburn, keeping your skin even toned in the long run. Lakmé 9to5 Hydrating Super Sunscreen is priced at Rs.500/- for 30ml 

Lakmé 9to5 Mattifying Super Sunscreen is designed especially for oily skin to give oil control benefits. Its non-sticky formula glides on your skin easily without making it feel greasy. Its broad spectrum SPF 50 +++ prevents tanning and sunburn caused by UVA and UVB rays, keeping your skin even toned in the long run. Dermatologist Tested, this sunscreen is Non Comodogenic and Hypoallergenic that prevents clogging of pores and makes it a safe sunscreen to apply. Lakmé 9to5 Mattifying Super Sunscreen is priced at Rs.500/- for 30ml 

In addition to applying sunscreen directly on your face, you should also cover your delicate neck area and your ears to ensure full protection from the sun and prevent sun damage. 

Make Lakmé 9to5 Super Sunscreen, the first step in your 9 to 5 make-up regime. Follow these simple steps and you’re good to go: 

1) Pump two dollops on to your fingertips 

2) Apply on your face and neck 

3) Blend gently using upward strokes. 

Lakmé 9to5 Super Sunscreen can be worn alone or over a moisturizer. I

What I think:  I like Lakme's 9 to 5 series a lot so thrilled to see this in the market. It even claims to even skin tone, which I would like to try myself. Lastly it comes separately for oily and normal skins, which is very much essential in any skin care product. I am definitely giving this one a try!